AI profile
The Enricher · accent Humanist
Real ambition on product value — but Data & Foundation lags the ambition, and knowledge holders read that gap differently.
AI IMPLEMENTATION
Beyond the hype
Build AI that actually works for your organisation.
Most AI advice starts with the technology. QWYQ starts with your organisation: what you want AI to do, what your people and data can carry today, and where your knowledge holders see it differently. No score out of a hundred — a profile, and a path that fits it.
We're inviting the first 100 organisations.
What you get
A profile, not a grade.
Six outcomes, none of them a single number — because one number tells the wrong story about AI.
The Enricher · accent Humanist
Your primary implementation profile plus at most one accent. The profile determines the route: what to try first, and what to settle before scaling.
Two values per building block
Where you stand today and where you want to be — per building block. An incomplete scan shows a dash, never a number.
Ambition minus today
Per building block you see not just where you stand, but how much sits between current and ambition — and so where investment is needed most. The biggest gap is your sharpest finding.
Spread between knowledge holders
Where your knowledge holders score the same block differently, that difference is itself a finding. The report makes the spread per building block visible — the starting point for the right conversation.
Three parallel steps
Weighted by the focus of your profile, with a direction per action: leadership, team, or both together. No timeline — parallel steps you can start now.
Go / no-go per phase
Every phase ends with a re-measurement and an explicit go/no-go. Re-measurements never overwrite an earlier one — over time you get a trend, not a snapshot.
Example output shown — your profile and radar are built from your answers.
Two ways in
Quick scan or assessment — your choice.
Both are open to every organisation, from startup to enterprise. You choose; the product doesn't choose for you.
AI quick scan
- Short — one person
- An indicative profile
- The loose first step
AI assessment
- Multi-person baseline across the building blocks
- Misalignment report between stakeholders
- Phase re-measurements over time
With your team
The outcome is built by the people who know.
This is the shape of the product — and why the outcome is worth something.
Involve the right knowledge holders
Per building block — job titles differ per organisation. Everyone answers Philosophy & Vision.
Everyone their own block
15–20 minutes per person, and you only see your own part. Answers combine on their own.
One consolidated picture
The outcome emerges once several people have finished — a picture no single person could have drawn.
Misalignment
Where your knowledge holders think differently.
Multiple people filling in the same blocks makes difference of insight measurable — per building block, the spread between knowledge holders. That difference is itself a finding, and often the most valuable one.
Strategy & Type
Data & Foundation
Measurement & ROI
Knowledge holder AKnowledge holder B
Schematic example — the report shows the spread per building block for your organisation.
Building blocks
Six building blocks, one lens.
Each block is scored twice: current maturity and desired ambition.
- Strategy & Type
- Data & Foundation
- Capabilities & Tooling
- Operating Model
- People & Skills
- Measurement & ROI
Philosophy & Vision
The lens, not a score — it colours how all blocks are read. Everyone answers it, whatever their block.
Five profiles
Which implementer are you?
One primary profile, at most one accent. "Starter" is not a profile — every organisation starts somewhere; the profile says where you're heading.
The Optimiser — Work more efficiently
AI as an accelerator of existing work: faster processes, time won back, fewer repetitive tasks. The route starts small and compounding — visible wins that build trust before anything scales.
The Enricher — A better product
AI inside the product or service itself: smarter features, sharper answers, more value per customer. The route runs through your product decisions — and through the data your product already earns.
The Humanist — Strengthen people
Adoption, skills and the quality of work come first. AI relieves people rather than replaces them. The route invests in fluency across the organisation before it invests in tooling.
The Innovator — Strategic distinction
AI as a source of new propositions and market positions. The route accepts more experiment risk — and needs a leadership that can tell a promising failure from a dead end.
The Transformer — Redesign the organisation
Processes, roles and the operating model are rethought with AI as a given. The most demanding profile — the route needs governance, re-measurement and patience in equal measure.
Phase model
Five phases — parallel, not linear.
Combination and priority follow from your profile. Phase re-measurements come with an explicit go/no-go.
Chat
Individual use of assistants: questions, drafts, analysis. The lowest threshold — and where fluency starts.
Cowork
AI as a colleague on real work: files, tasks and repeatable workflows, with a person in the loop.
Agentic
Delegated work: agents that complete multi-step tasks within agreed boundaries and report back.
API integration
AI built into your own systems and product — from feature to infrastructure.
LLM modelling
Your own models or fine-tuning where the shelf doesn't fit. Rarely the first step; sometimes the right one.
See it first
Read a real example report.
The clearest answer to “what do I actually get?” is a real one. The AI example report — profile, radar, misalignment — is in the making; our research publications show the thinking behind it today.
FAQ
Who fills in the questions?
The people who know — per building block. That's not a side note but the shape of the product: a knowledge holder per block, everyone answers Philosophy & Vision, and the consolidated picture emerges once several people are done. The quick scan is the one-person exception.
Do I get a score?
No — a profile, with per building block your current maturity and your ambition. One number would flatten exactly what matters: the gap between where you are and where you want to be, and where stakeholders disagree. That's also why an incomplete scan shows a dash, never a number.
What if knowledge holders answer differently?
Then that's a finding, not a problem. The misalignment report makes the spread per building block visible — the conversation it triggers is usually worth more than any average.
Do I need technical knowledge to fill it in?
No. The questions are in plain business language, and each block goes to the person who knows that part of the organisation.
How long does it take?
The quick scan takes minutes. The assessment takes 15–20 minutes per person, spread over the people you involve — most organisations have the baseline within a week, without anyone clearing an afternoon.
Know your profile — and what to do with it.
Start with the quick scan, or bring your team into the assessment.
Start the AI assessment